Detergent emblem Surf Excel, regarded for its heart-warming commercials, these days confronted flak over its modern-day commercial-cum-campaign ahead of Holi. On February 27, the emblem released an advertisement around Hindu-Muslim harmony; however, I faced a complaint about the concept right away. Surf Excel’s one-minute Holi particular advert Rang Laaye Sang’ (colors bring us together) capabilities youngsters a young Hindu lady and a Muslim boy. The woman, wearing a white t-shirt, chooses to get stained in Holi colors to guard her Muslim pal, who has to go to a nearby mosque. The advertisement ends with Surf Excel’s traditional tagline, drag cache chain’ (stains are right). Agar Kuch achha Karne Mein drags lag jaaye to drag achhe hain.’ (Stains that come as part of an excellent deed are true stains.) It’s going to be the tagline.
The advertisement was launched on February 27 and has already garnered around 8,583,942 views and 26k thumbs-up on YouTube. While Hindustan Unilever, owner of Surf Excel, tried to sell spiritual harmony with the advertisement, it did not go down well for some who felt it was humiliating, Hindu-phobic, selling love jihad, and controversial. Some even stated that the commercial wants to show off that namaz is more critical than Holi. Twitter is full of tweets criticizing the advert under the hashtag #boycottSurfexcel. #boycottSurfexcel because you might know that the ad is humiliating Hinduism. And they are promoting love jihad. Gender selection and speaking hold shade as “drag” isn’t always ideal by Hindus because it’s far from being performed deliberately. Gender selection could have been opposite also, examine a tweet.
A Twitter person stated that the advertisement humiliated Muslims and wrote, “#SurfExcel ad is humiliating Muslim ladies to the middle. It’s miles directly pronouncing that a Muslim male toddler wishes the assistance of a Hindu lady for doing his prayer. This is shaming and humiliating all Muslim children.”
While many raised objections over the subject matter, many liked the Surf Excel Holi commercial at the Hindu-Muslim concord and the idea and message behind it.
Congress leader Sanjay Nirupam stated, “He who objects to this advert through Surf Excel is nothing but against the idea of India. Hats off who created this beautiful film. #JaiHind.”
Another wrote: “Didn’t realize about the Surf Excel ad; however, thanks to the #BoycottSurfExcel hashtag trending, I noticed it and cherished it, so thank you proper wing for the adorable recommendation.”
Earlier this 12 months, the HUL Kumbh Mela advertisement had irked numerous Twitter users. A son contemplates leaving behind his elderly father in the crowd; however, he soon realizes his mistake, and springs returned to him.
Soon after the advert became shared on the HUL Twitter handle, human beings objected to it with the aid of announcing it hurt the sentiments of Hindus and portrayed the competition in the wrong light.
