Detergent emblem Surf Excel, regarded for its heart-warming coronary commercials, these days confronted flak over its modern-day commercial-cum-campaign ahead of Holi. On February 27, the emblem released an advertisement around the Hindu-Muslim harmony; however, right away faced complaint about the concept. Surf Excel’s one-minute Holi particular advert Rang Laaye Sang’ (colors bring us together) capabilities youngsters a young Hindu lady and a Muslim boy. The woman, wearing a white t-blouse, chooses to get stained in Holi colors to guard her Muslim pal who has to go to a close-by mosque. The advertisement ends with Surf Excel’s traditional tagline, drag cache chain’ (stains are right). Agar Kuch achha Karne Mein drags lag jaaye to drag achhe hain.’ (Stains that come as part of an excellent deed are true stains), is going the tagline.
The advertisement became launched on February 27 and has already managed to garner around 8,583,942 perspectives and 26k thumbs-up on YouTube. While Hindustan Unilever, owner of Surf Excel, tried to sell spiritual harmony with the advertisement, it did now not cross down well for some who felt it be humiliating, Hindu phobic, selling love jihad and controversial. Some even stated that the commercial wants to show off that namaz is extra critical than Holi. Twitter is full of tweets criticizing the advert under the hashtag #boycottSurfexcel. #boycottSurfexcel because you furthermore might know that the add is humiliating Hinduism. And they are promoting love jihad. Gender selection and speak hold shade as “drag” isn’t always ideal by way of Hindu because it’s far performed deliberately. Gender selection could have been opposite also, examine a tweet.
A Twitter person stated that the advertisement humiliated Muslims and wrote, “#SurfExcel ad is humiliating Muslim ladies to the middle. It’s miles directly pronouncing that a Muslim male toddler wishes assist of a Hindu lady for doing his prayer. This is shaming and humiliating all Muslim children.”
While many raised objections over the subject matter, there were additionally many that are liked the Surf Excel Holi commercial at the Hindu-Muslim concord and the idea and message behind it.
Congress leader Sanjay Nirupam stated, “He who objects this advert through Surf Excel is nothing but against the idea of India. Hats-off who created this beautiful film. #JaiHind.”
Another wrote: “Didn’t realize about the Surf Excel ad however thanks to the #BoycottSurfExcel hashtag trending, I noticed it and cherished it so thank you proper wing for the adorable recommendation.”
Earlier this 12 months, HUL Kumbh Mela advertisement had irked numerous Twitter customers. In the commercial, a son contemplates leaving behind his elderly father in the crowd, however soon realizes his mistake and springs returned to him.
Soon after the advert became shared on the HUL twitter handle, human beings objected to it with the aid of announcing it hurt sentiments of Hindus and portrayed the competition in incorrect mild.